Thinking about Bluetooth advertising? Consider these great uses of Bluetooth marketing for a variety of businesses.
1) Radio stations. We’ve all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don’t want to talk to a salesperson and just want the info on the car(s) they’re interested in.
2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren’t you using Bluetooth to broadcast coupons, new merchandise, this week’s specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you’re advertising.
3) Got an oil change yesterday. Now wondering why they’re not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.
4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.
5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.
Add to the above Bluetooth uses for banks, at race tracks, and more and you begin to realize that the Bluetooth possibilities are only limited by your imagination. Of course, best practices do apply–such as ensuring every transmission is permission-based and keeping file sizes small.
Perhaps the best news for any business or non-profit considering Bluetooth advertising, is that hardware & software costs are coming down significantly. One such example is Proxiblaster’s Bluecast box–a self-contained campaign manager/transmitter, which simply needs a power source to run and can be remotely programmed over any web connection.
Lucky Rock Consulting will be glad to help you get started with Bluetooth advertising. Contact us today.
Jason Anderson
Bluetooth advertising and buzz marketing consultant for businesses and ministries of all sizes.
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