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Home Page > Business > Business Opportunities > The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

Posted: Sep 24, 2010 |Comments: 0
|

Bluetooth is a proprietary open wireless protocol which is used for transferring or exchanging data over short distances with the help of short length radio waves fixed from the mobile devices creating a personal area networks (PAN’s). About the Bluetooth marketing, different people with different software’s are carrying the world of Bluetooth to a high destination where people wouldn’t have thought that the use of Bluetooth could be so common. Talking about the soft wares and markets, here is another generation of a Bluetooth soft ware that has given the world of Bluetooth another big boost. People spend a lot of their cash on advertisements, creating their banners etc. Well, for all this, various companies have created a solution for their problems by creating such soft wares that require Bluetooth; only no cash needed. Today every one including the younger generation carries cell phones with Bluetooth as at least the minimum function.

Software’s such as BlueMAGNET and FexMax are the Bluetooth advertising software’s. Now the question that will pop up in peoples mind is that how these soft wares work? Now to clear their minds, to work with these soft wares you just need a cell phone with Bluetooth and you just need to download the software (available on different websites). The soft ware will search for Bluetooth signals in your specific area and would offer the customer that is approaching, a video promotion, or your business card. Many business companies are using this facility to gain more exposure to their business. Now another question would definitely appear in one’s mind, because some people definitely think about their business progress before taking any risks, so they would be thinking if this really works or not. But this is the main thing that is depending upon the business man trying to use this software.

One must needs to have a catchy invitation message to their business which attracts the customer and they can have more and more exposure daily all year long and the best part is that fact that it is all free of cost. Well it is not necessary that one has to use a cell phone for this software, they also work on the desktop pc by using a small Bluetooth dongle. You can send texts, pictures, and other multimedia messages over Bluetooth technology to the mobiles and handheld devices. The Bluetooth and other wireless marketing are demanding and marketing techniques which provide the companies and enterprises the ability of in time SMS (short message service) advertisement. It’s just like sending a text message to mobiles. If you are using a PC then Bluetooth dongles built by the companies have a range of about 300m, which means you can promote your services in between 1800sqm. The world of Bluetooth has given the business industry a huge advantage and also has solved their problems and they can now save their cash as well.

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Article Tags:
bluetooth, bluetooth advertising, bluetooth marketing, proximity marketing

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Introduo ao Lemoby Bluetooth Lemoby Bluetooth a prxima gerao de sistemas de comercializao Bluetooth (Proximity Marketing System). Com este software, voc pode anunciar o seu negcio e lev-la a um novo nvel que voc no podia imaginar que possvel. Cada pessoa que passa perto da sua localizao empresarial um cliente potencial. Tudo que voc tem a fazer certificar-se esta pessoa est ciente de seus produtos e / ou servios. Mas voc no pode simplesmente comear a falar com as pessoas da maneira tradicional e convid-los para ver o seu produto. Felizmente, h uma melhor forma no-intrusiva de fazer isso usando o Lemoby Bluetooth. Lemoby Bluetooth uma soluo de publicidade Bluetooth que : Altamente eficiente Trabalha o tempo todo Fcil instalao No tem custo algum de comunicao Abre as portas de seu negcio para um pblico que cresce cada vez mais a nvel mundial. Com a soluo Lemoby voc pode promover sua marca enviando mensagens diretamente para Celulares, Smartphones ou PDAs de seus clientes que tenha tecnologia Bluetooth .
Video Rating: 5 / 5

Bluetooth Marketing | Bluetooth Advertising

Bluetooth Advertising Device — Sun, 24 Jul 2011 14:47:06 +0000

www.nextgenbluetoothmarketing.co.uk Bluetooth Marketing is changing the face of advertising. Let Nextgen show you how bluetooth advertising can increase your ROI by 1000%. Proximity marketing is coming…make sure you take advantage
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SMS/Text Marketing – recommedations of suppliers needed!?

Bluetooth Advertising Device — Thu, 21 Jul 2011 14:47:04 +0000

Question by Nike T: SMS/Text Marketing – recommedations of suppliers needed!?
We are looking into text message (SMS) marketing. Can anyone recommend a company that provides a good service at reasonable rates?

Many thanks! Nike
We plan to use this more for relationship marketing where existing contacts opt-in, rather than spam.

Best answer:

Answer by nert61
My friend works at a company that does that – however, as I find it possibly more repulsive and repugnant than email spam I’m not telling you who it is. It’s also proven that your sales will probably dip if you start using that method.

Know better? Leave your own answer in the comments!

(TEXT MESSAGING) Why not Text Message Marketing?

Bluetooth Advertising Device — Wed, 20 Jul 2011 14:47:03 +0000

www.TextMarketingMedia.net. If you are not using text message marketing there is a reason why you are not making as much money as you should. SMS(Short Message Service) or Text Messaging Advertising using Bluetooth proximity marketing is vital to your businesses success. http text message marketing textmessagemarketing “text message marketing”(text message marketing) # www.cellitmarketing.com – Cached – Similar – # MESSAGEbuzz | Mobile Marketing and Full-Service Wireless … Innovative mobile solutions, from SMS marketing to custom wireless development, … Text Messaging Platform Industry Solutions – Retail … Pricing – Mobile Marketing – Contact – Corporate www.messagebuzz.com – Cached – Similar – # Promo2cell – text message marketing – sms mobile phone advertising Promo2cell text message sms marketing solutions, branded white label reseller system sms platform, wap, mms, api solutions, mobile phone advertising. www.promo2cell.com – Cached – Similar – # Text message marketing, mobile marketing,unlimited text message … Mobile marketing through unlimited text messaging.Simplify the process for sending personalized mass text messages directly to your customers. www.texthub.com – Cached – Similar – # Small-Business Guide – A Small-Business Guide to Text-Message … Sep 24, 2009 … Text-message marketing works best in combination with other marketing strategies. Increase participation with coupons, special offers and … www.nytimes.com – # Text message marketing rings …
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SMS Marketing

Bluetooth Advertising Device — Sat, 16 Jul 2011 14:47:06 +0000

SMS Marketing

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Home Page > Advertising > SMS Marketing

SMS Marketing

Posted: May 23, 2009 |Comments: 0
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SMS marketing is used in the major areas such as entertainment, drink firms, banks, and leisure venues. The MMS is another marketing tool with additional feature of picture messaging. The MMS is becoming an essential marketing tool by these organizations. For sending SMS and MMS from your desktop through a web-based, the special software and tools are required. Large number of SMS can be sent at one time through SMS gateway.

According to your convenience, SMS can be sent. Like emails and other means of communications, it won’t immediately disappear. Your text message reaches the target market within seconds and immediate response for your announcement, offer or message. It also facilitates in developing novel affairs and regular text messages will keep you in contact with existing customers and so brand fidelity is maintained.

But, you have to keep in mind that the in your text message you have only 160 characters. So you have to be clear and concise while you create a text message. The regulatory procedures are to be followed when you use SMS as your business-marketing tool which is similar to email marketing. In SMS marketing first you have to collect cell phone numbers of users. Under the Data Protection Legislation, you should get the agreements of each recipient and failure for every occurrence of this can lead you to pay fine. The telephone numbers list that has been collected from target market can be loaded easily into the software after getting agreement from the target market. This software makes you free from retyping of the similar SMS several times to different mobile numbers and also it will generate the text messages to the target audience.

SMS text messages, as a marketing tool are used in many other ways also. The consumers accept your message you are promoting when you use key words similar to keywords used by the consumer. The five digit text number short cut codes facilitate in getting the responses and managing them automatically. Using email, the received responses are delivered to your desk. The SMS marketing is the most eye-catching advertising medium for major companies, as the numbers of mobile users are getting amplified everyday. The mobile users can get registered with advertising companies and in turn the advertisers will contact them, to get the benefit of SMS marketing. The advertisers send SMS based on the users interest, locality, occupation, sex, and age and considering other numerous factors. The SMS text campaign is run after the advertisers acquire SMS credit. The advertisers will provide regular SMS to users who have paid. The marketing company for the line of action concerned uses a part of the commission. The advertiser and the user are benefited by SMS marketing. The companies consider SMS marketing as a great tool to generate, fabricate and retain relationships with customers.

BulkSMS-Service.com is one of the leading Bulk SMS service providers in India. Todays requirement demands to communicate clearer, faster and cheaper. Our bulk sms service meets the requirement in full. Visit www.bulksms-service.com for exciting bulk sms packages.

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Prakash is one of the leading writers of India, who writes on website content, news articles, technical articles on various topics. He has written many technical articles and news articles for www.BulkSMS-Service.com

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SMS Vulnerability in Smartphones

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Why You Should Promote Your Business With SMS Marketing

Bluetooth Advertising Device — Fri, 15 Jul 2011 14:47:08 +0000

Why You Should Promote Your Business With SMS Marketing

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Home Page > Business > Business Ideas > Why You Should Promote Your Business With SMS Marketing

Why You Should Promote Your Business With SMS Marketing

Posted: Jul 08, 2009 |Comments: 0
| Views: 502 |

SMS Marketing is possibly the most effective, personal and direct marketing tool available to businesses today. With 95% of the UK population owning a mobile phone, penetration outstrips the PC by ten to one and according to the IAB, 95% of texts are opened compared with 25% of emails.

These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.

Why SMS Marketing works Cheap compared to direct mail and traditional advertising and much more memorable than email. People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored. SMS delivers an effective and immediate call to action. Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages. SMS Marketing encourages immediate response when 2-way SMS messaging is enabled. Enable text responses to your campaign and you can start to measure success immediately. All enquiries come from interested customers and are easily followed up with a call. SMS Marketing is an ideal method to build loyalty, increase customer retention.

Shortcodes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 80806) which are widely used both as an outbound channel where companies text people directly from a shortcode.

SMS short codes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as its a short, memorable number its easy for people to text in.

Id recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply to your message. This can be done by adding a virtual mobile number to your account. A virtual mobile number allows you to receive SMS messages. SMS, more than any other marketing communication method, lends itself to 2-way communication so this should be a main consideration when executing an SMS marketing campaign.

SMS shortcodes, unlike premium rate will only charge the user the standard network rate to text in a response to your SMS advertising so its cheap. However, if you want to allow your prospects to text in for free (you, the supplier pays the standard network rate), you should look for an SMS provider that offers a Freetext service. Freetext services are especially popular with councils who run SMS marketing campaigns to encourage the general public.

Alternatively, you could sign up with an SMS provider who offers a service to send SMS messages via a web-based tool, or even from your email. If you dont require a shortcode SMS service this is a cheap and easy way to send outbound SMS messages to your prospects. Again, add a virtual mobile number to your account and you will be able to receive replies.

A good SMS provider should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Unsolicited SMS is illegal, intrusive and can harm your brand reputation.

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Ann Wilkinson -
About the Author:

Ann Wilkinson is Marketing Manager for Esendex, an international SMS Services provider. We provide the free tools to send and receive SMS via Web SMS, PC SMS, Email SMS or integrate your websites or apps directly with our SMS API.

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Article Tags:
sms shortcodes, sms marketing, sms advertising

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Latest Wireless Marketing News

Bluetooth Advertising Device — Thu, 14 Jul 2011 14:47:03 +0000

Cricket Offers Dependable Simplicity with Kyocera Luno
Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. , and Kyocera Communications Inc., provider of Kyocera- and Sanyo-branded wireless devices, answered the call for simplicity with today’s launch of the Kyocera Luno at Cricket. Available for $ 59.99 MSRP and combined with the smart …
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SMS Short Codes – The next giant in SMS Marketing

Bluetooth Advertising Device — Sun, 10 Jul 2011 14:47:05 +0000

SMS Short Codes The next giant in SMS Marketing

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Home Page > Marketing > Marketing Tips > SMS Short Codes The next giant in SMS Marketing

SMS Short Codes The next giant in SMS Marketing

Posted: Jan 19, 2010 |Comments: 0
| Views: 154 |

SMS short codes are the unique telephone numbers which are highly different and shorter than common telephone numbers. These numbers are used to address MMS and SMS messages from mobiles to land phones. SMS short codes are divided to two types; messaging and dialing. Short codes reach to the target destination more easily and quickly than common telephone numbers. Short codes are used for value added services like ordering ringtones, television voting, mobile services and charity donations. SMS via this technology is bit costlier than normal SMSs but it works more effectively than the later one.

SMS short codes are generally linked with automated services. An automated program handles the response and demands the sender to initiate the message with a prefix or command word. Then the service responds to the particular command. Nowadays, SMS short codes are used for SMS marketing. It works more effectively than any other advertising solutions. There are several service providers offering bulk SMS solution. Care should be given while selecting service providers for your SMS marketing requirements. Always go for the one who have handful experience and . If you have a good and forward thinking corporate entity, make it more active using SMS marketing solutions.

Sending bulk SMS to potential customers get you more business in return. It is a unique style of management with incredible functionality and large scope. Many Bulk SMS Service provider delivers immensely rewarding SMS marketing solution by sending bulk SMS via sms short codes technology. SMS marketing reach for you a young group of audience who are in search of new and improved products in the market. Access to such audience adds plus to your business. People who yet not aware about your products or services, receive information in the form of SMS on their mobile. As sending SMS via short codes is an effortless method, it takes only few seconds to reach the potential clients.

SMSs are not neglected by the recipients as people check their inbox frequently. Using sophisticated technologies and most modern techniques, SMS marketing tool delivers your messages to the potential customers. Service providers have direct contact with telecom operators which help to send SMS without any clash. Investing in the field of SMS marketing helps you to make contacts with your subscribers and potential customers directly. Thus, through this way you can influence the decisions of subscribers and can make more customers for your products or services. SMS marketing via SMS short codes let you make immense revenue and wide popularity for your brand name. SMS marketing helps to make a personal interaction with the customers and saves you more in budget and time.

Investing short amount for SMS marketing with us gains you a huge amount of money in future. Sms marketing is one powerful way to bring more customers into your business.

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David Adam Webb -
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Take advice from David Webb to learn using Sms marketing, IVR services, creating campaigns and to build customers lists. Leave the traditional marketing modes and turn to SMS marketing with info2mobi.com.

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Article Tags:
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Mobile Marketing

Bluetooth Advertising Device — Mon, 27 Jun 2011 14:47:04 +0000

www.powermarketingconsultants.com Mobile Marketing is on the rise. Once thought to be a tool only for large corporations, mobile marketing is now easily accessible by local businesses. With so many of your clients accessing the internet from their mobile devices, you simply cannot afford to be absent from the Mobile Marketing world. Click on the link above to receive the FREE Report, “3 Ways to Profit NOW Using Mobile Marketing.”

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Bluetooth Advertising Device — Tue, 21 Jun 2011 14:47:09 +0000

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Bluetooth Advertising Device — Sun, 19 Jun 2011 14:47:03 +0000

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Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users Reviews

Bluetooth Advertising Device — Thu, 16 Jun 2011 14:47:06 +0000

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SMS Text Message Marketing

Bluetooth Advertising Device — Wed, 08 Jun 2011 14:47:05 +0000

Introduction to SMS Text Message Marketing, Guide to getting started, SMS marketing history and expected results from typical SMS text message marketing campaigns.

www.mobilemarketinguni.com How to maximize your profits with powerful text messaging campaigns! Why you NEED to create mobile friendly websites now, before it’s too late! Learn the many different ways that mobile marketing will maximize traffic to your site! Find out how SMTP messaging can help to increase ales within virtually ANY market! And so much more!

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Our software enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.

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Mobile Marketing With Text Messaging

Bluetooth Advertising Device — Sun, 29 May 2011 14:47:04 +0000

Mobile Marketing With Text Messaging

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Home Page > Marketing > Social Marketing > Mobile Marketing With Text Messaging

Mobile Marketing With Text Messaging

Posted: May 20, 2009 |Comments: 0
| Views: 496 |

The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps youve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It discussed mobile marketing campaigns that promised paradigm shifting results. The only problem with the paper was that the campaigns it spoke of were dauntingly complex, and they seemed to rely on technology that has yet to truly arrive. Moreover, they were expensive, and they necessitated that you put your business in the hands of an expensive marketing firm.

We understand where you are coming from. And that is why we put together this Ez Guide To Mobile Marketing With Text Messaging. What makes this paper different?

Simplicity: Mobile Marketing encompasses a number of exciting different methods, from mobile video to location-based advertising. The problem with these methods is twofold: they are unproven and require consumers to possess sophisticated devices, and they are incredibly complicated for businesses to implement. Thats why we like to focus on SMS. Text messaging bypasses these hurdles. Nearly every mobile phone supports text messaging, and with 600 billion text messages sent per year in the United States, a majority of consumers are familiar with the technology. Do-It-Yourself: Mobile Marketing does not need to be difficult. This guide will show how you can quickly get started with a Do-It-Yourself (DIY) solution that wont sacrifice any of the power and effectiveness of an expensive, agency-run campaign. Cost: In economic times good or bad, you always want to keep a careful eye on the return on investment (ROI) of your marketing campaigns. DIY mobile marketing with text messaging fulfills this goal in two ways. First, text messaging is inexpensive. Rates per message are as low as a few pennies each. And second, you can use a powerful DIY mobile marketing software package to carefully monitor costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez Texting:

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries education, hospitality, religion, politics, non-profits, technology and more to develop and execute a text messaging campaign within minutes.

Own a fast-food franchise and need to send instant coupons to hungry customers? Organizing a weekly soccer league for your kids and want a quick way to communicate with fellow parents? Looking for a way to capture incoming leads for your sales team? Look no further.

Using our powerful platform, clients can setup SMS alerts, voting, contests, polls and much more. Get instant feedback from your members right to your Ez Texting inbox with our true 2-way messaging capabilities. And with the easy-to-remember shared short code 313131, setting up keywords is a breeze. We also offer advanced API and dedicated short code options.

Ez Texting currently supports messaging to the US and Canada for a rapidly growing client base of over 40,000 users.

A Note From Shane Neman, CEO of Ez Texting, Inc.

A few years ago, the term mobile marketing was a concept far too esoteric and technical for businesses to grasp, let alone attempt to implement in-house. Ez Texting offers a web-based mobile text messaging platform for businesses. Heres how it works: You connect to Ez Texting online, tap out a message and then it is sent out to your intended audience (customers, organization members, employees, etc). For marketers, customers on the receiving end can choose to either ignore the note or respond to the promotion.

When a local sales team from Jostens, the yearbook and class ring company, recently used Ez Texting to remind students in the Puyallup, Wash., area about payment due dates, the number of people who paid for the companys graduation products ahead of schedule rose by as much as 40%. Because of that success rate this Jostens team scrapped its direct mail campaign, saving it roughly ,000 in postage.

We love helping people reach that “Aha!” moment. So many clients come to us with ideas they can only conceptualize. It’s rewarding to present them with techniques that can help their ideas evolve into real results.

We also love educating customers about what exactly mobile marketing is, how they can use it and showing them what kind of results they can expect. That’s a big feat for a small team of people, but we have managed to help over 40,000 customers and continue to do so every day.

- Shane Neman
CEO, Ez Texting, Inc.

What Is Mobile Marketing & Why Is It Different?

Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices. Today mobile devices primarily means mobile phones, including smart phones such as the Blackberry and the Apple iPhone. In the future we will likely see full-fledged mobile computers, with persistent connections to the Internet. Such devices will offer a rich media marketing platform. However, those services are not yet here on a meaningful scale. For example, less than a quarter of Americans have ever browsed the mobile web And this represents the fundamental conundrum facing your firm when you consider whether to launch your first mobile marketing campaign. Youve heard that mobile marketing is the future of advertising, but just not yet.

Only thats not the case.

Contrary to what you may have heard, Mobile Marketing is here, and savvy firms, from Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Nearly every phone in the United States supports text messaging. Over half of all

Americans have sent or received a text message. The average mobile phone subscriber sends nearly 200 text messages every month. When you look closer, at the prized 18 29 demographic, the adoption rate is even higher, edging toward saturation at 85%. Among those 30 49 years old , the adoption rate is at 65% and climbing

So Americans are clearly texting. But what do they think about being marketed to via text message? In a recent Direct Marketing Association survey, 70% of the sample revealed that they had responded to a marketing text message. To put this in perspective, the DMA adds that only 30% of those surveyed responded to a marketing email.

Why are consumers so eager to respond to marketing text messages? The answer reveals the value text messaging offers to both you and your customers:

Its Interactive 21st century marketing is about having a conversation with your customers, rather than shouting at them. A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers. Increasingly, they tune out messages broadcast to a wide audience, whether by using digital video recorders to skip past commercials, or simply by ignoring the banner ads on their favorite website. Its Personal – Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to you the marketer. It also is of value to your customers. With a few taps of their thumbs they can respond to whatever message that you have sent them. With text messaging you can build relationships with your customers. Its Immediate Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging you can communicate with your customers as speedily as they are now accustomed to living. You can also move quickly. Say you are a winter wear shop and you see that today a snowstorm is on its way. In less than five minutes you can send a text message to your customers containing a special offer on hats and gloves. Its Trackable When you send out text messages to your customers you can see, in real time, who has responded to your message. Its New - Although thousands of companies large and small are already marketing to their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a forward-thinking firm. Your marketing efforts will break through the traditional clutter. What Is The Value Proposition?

Mobile Marketing comes in many different flavors. For the vast majority of businesses, we think that text messaging is the best way to reach your consumers. In order to give you a quick overview of your options, below we walk you through the forms of mobile marketing other than text messaging that are available, explaining their pros and cons.

Advertising on the Mobile Web Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites. The problem is, less than a quarter of Americans use the mobile web. This seriously restricts the reach of your mobile advertising campaign. Furthermore, when you design a banner ad for the mobile web you need to make sure that it will display correctly on thousands of different devices, made by over a dozen different manufacturers.

If your firm does decide to build its own WAP site, you can easily integrate it into your text messaging campaigns. Bluetooth/Infrared In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the hotspot. We have seen such initiatives from Discovery Channel and Pepsi using New York City bus stop shelters. These campaigns, while technologically innovative, are rare. Location Based Advertising Many mobile phones are equipped with Global Position System receivers. In a typical scenario, a store may send a special offer to a consumer when they are in the neighborhood. This technology is growing in popularity overseas, but it is very much in its infancy in the US. Multimedia Message Service (MMS) Most mobile phones support multimedia messages, which can contain text, sound, images, and even video. The iPhone, notably does not support MMS. The downside to MMS marketing is that receiving such messages can be costly to consumers. Furthermore, different networks and different devices conform to differing standards, hindering simple, ubiquitous campaigns. Successful MMS campaigns are typically run on-deck, which means that they confined to a single carrier. Although running an on-deck campaign allows you to leverage the power of MMS by conforming to a particular carriers technology, you are limited to that carriers customers Mobile Search Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web. Extending your CPC search campaign to the mobile web presents numerous challenges. First, mobile search suffers the same reach drawbacks as mobile advertising. Furthermore, the major cellular carriers hope to keep searches in house, rather than ceding their users to a mobile search engine; and when consumers search on their mobile device their intentions are very different than when they are sitting at their desktop. Mobile Gaming Consumers have begun to embrace gaming on their mobile phones. Some firms have begun to advertise within freely available games. Mobile gaming is certainly popular, but it does not offer scale. Furthermore, your firm may have difficulty finding suitable placements.

As you can see, all of these marketing formats have serious drawbacks. We would not be surprised to see them become more viable in the future. For now though, none of them offer the reach, the simplicity, and the low cost of text messaging.

Now lets take a look at mobile marketing with text messaging: You Can Do-It-Yourself Small and medium businesses that do not have the inclination or the resources to work with a marketing agency can launch a text messaging campaign in-house using a simple web-based software/service like Ez Texting. All you need is a web browser and a credit card to get started. Text Messaging Is Inexpensive The cost of text messaging is important to you and your customers alike. Sending out a mass text messaging campaign is inexpensive (prices as low as a nickle per message). Receiving text messages comes at a very low price as well: most mobile phone plans include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters most of whom are concentrated in the 18-35 age group are likely to have unlimited message plans. High Penetration Rate Half of all Americans are already texting, and even those who dont text are almost certain to own a phone that supports text messaging. Over 250 million Americans own a mobile phone, and nearly all of them are ready to receive your message. No other type of mobile marketing can match text messagings reach. Begin The Conversation With Text Messaging Other types of mobile marketing will grow in importance in the future. If you start text messaging with your customers now, youll have the relationship (and data) in place to reach them in new ways in the future. How To Start Your Text Message Marketing Campaign In 9 Steps

As this is the Ez Guide to Mobile Marketing with Text Messaging we hate to complicate things, but we do need to help you understand an important difference between the two common types of text message marketing campaigns. Dont worry the difference is simple, but as you will see, the steps that you will take to get started will vary based on the type of campaign that you are planning.

There are two types of text messaging campaigns: pull and push. In a push campaign, your firm starts off with a database of opted in phone numbers. A pull campaign is designed to build a database of phone numbers for future use.

Pick A Firm Can they handle volume; do they support all carriers; do they offer easy-to-use software; do they offer advanced features you may want to use down the road? Target The Customers/Members You Would Like To Reach The power of marketing with text messages is that it allows you to reach the customers you want to reach. Figure out who they are before you design your campaign. (If you are conducting a push campaign, you already have these customers phone numbers. If you are launching a pull campaign, you will design the campaign to best reach your target customers) Setup A Means To Collect Numbers There are three ways to collect phone numbers. You can direct your customers to opt-in by sending a message with your keyword to a short code; you can collect customer phone numbers using a web widget; or, if you are conducting a push campaign, you can easily import previously collected phone numbers into your campaign database. Choose A Keyword A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list. An example would be: ‘Text KEYWORD to SHORTCODE to join our text messaging list.’ When you select a mobile marketing firm to work with, such as Ez Texting, they will allow you to use their shared Short Code. In Ez Textings case this code is 313131 Feel free to give this a try! Text EZ to the number 313131 and see what happens. Choose A Good Call To Action (CTA) You want to offer your customers value in return for joining your database. A typical CTA might go: Text KEYWORD to SHORTCODE to join our text messaging list and receive 10 percent off your next purchase at the boutique. Design Your Promotional Efforts Your mobile marketing campaign can stand alone, or it can compliment your existing marketing campaigns. Keep It Simple! When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself! Always Allow Your Customers To Opt-Out When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages. Track Your Results When you run a campaign you are going to collect a lot of data response rates, time of day, and other data points. Use that data to design your next campaign and youll achieve even greater ROI! The Value Of Do-It-Yourself (DIY) Mobile Marketing

As weve already shown you, Mobile Marketing with text messaging is easy. There are other advantages, beyond ease of use, to DIY text messaging:

Ease Of Use A Mobile Marketing package like Ez Texting is simple to use. It is web-based, which means that there is no software to install. You can check on your campaigns and launch new ones from any computer with an Internet connection or even directly from your own cell phone. Cost Effective Our current economic climate is extremely challenging. There is a good chance that your customers are spending less. Meanwhile, your competitors are cutting prices, hoping to make whatever money they can. When you start looking for places to cut corners, your marketing budget often winds up in the crosshairs. A DIY mobile marketing campaign allows you to keep talking to your customers without the upfront costs of traditional ad buys. You cant afford to stop advertising, and text messaging allows you to eschew expensive, untargeted campaigns in favor of inexpensive, targeted campaigns. Many Ez Texting clients tell us they were able to cut back on other, more costly advertising methods once they built an effective database of opt-in customers. Control Everyone needs a helping hand every now and then, and a premier mobile marketing firm like Ez Texting is always there to help you get started and answer your questions. What you dont need is an expensive agency to do things you can do yourself, on their terms, instead of your own. Ez Textings software allows you to conceive and send messages on your own. Even more importantly, you control every dollar that you spend. Data When you run your own mobile marketing campaign you control your data. Names, phone numbers, response rates whatever data you collect, it is all yours. Do not rely on an agency to provide you with your data upon request. Campaigns That Are Uniquely Yours Instead of allowing an agency to repurpose a cookie-cutter campaign, with a DIY solution you (or your marketing team) design campaigns that fit what your company does and what it represents. Text Message Marketing That Goes Beyond Mere Messages

SMS Text messaging is the most popular and effective form of mobile marketing because it does exactly what it is supposed to do. You can achieve great ROI doing nothing more than occasionally texting your customers with notices, reminders and offers. But, as you will see, there is so much more that you can do. Importantly, for you and for your customers, all of these compelling methods keep things simple.

Mobile Couponing – Invite customers to text in your keyword to receive instant coupons that they can display in your store for a discount. In numerous surveys, consumers report that they are especially open to messages that offer value. Contests Commonly referred to as Text-2-Win, a mobile contest offers consumers the opportunity to text in to win a prize. Ez Textings software includes built-in contest functionality, allowing you to randomly select winners or to offer prizes to the first x number of entries. Every person that texts into the contest will be added to your database of phone numbers Voting & Trivia – Interacting with consumers often produces the most successful marketing campaigns. Not only do Voting & Trivia allow customers to put in their two cents on a topic, but you collect valuable demographic data about your target consumers likes, dislikes and personality trends.

Tips & Tricks To Turbo Charge Your Mobile Marketing Campaign

Do-It-Yourself mobile marketing with Ez Textings software is simple. That does not mean that our software isnt extremely powerful. After spending a few minutes sending out experimental messages, youll be ready to try out some of our advanced features:

Message Forwarding The messages that your customers send you can be forwarded to your email address or directly to your own mobile phone. Radio stations use this feature to relay song requests to DJs. Churches set up forwarding to a cell phone for anonymous prayer requests during church services. Send Messages From Your Phone When you just cannot get to a computer with an Internet connection you still can send out messages to your database of customers. This is perfect for one-the-go clients and marketers. Busy working the floor at a convention or a trade show? Send out timely messages to your clients from your mobile phone. Message Scheduling If you know that you want to send out a message at some time in the future, just enter it into the system, schedule it, and then when the time comes the message will be sent out automatically. Web Widget - A fully customizable signup widget allows patrons to join your text messaging database from any website, email blast, MySpace or Facebook page. This security-enabled widget only subscribes unique, active cell phone numbers. Simply copy and paste the widget and you are done! Random Sends Running a special offer? Only want to hit some of your customers? With a random send the Ez Texting software will send out messages to x number of random phone numbers in your database. Application Programming Interface (API) Generally API is for advanced users only. If you dont know what an API is, it is probably best to skip to the next page. Through your Ez Texting account, you can use our API to integrate the sending and receiving of text messages with your own website or application. This is helpful for firms with existing platforms, such as doctors offices that wish to add an SMS notification system to their CRM tool.

Look Whos Texting

As we said in the introduction to this guide, mobile marketing with text messaging is already here. Businesses large and small are running campaigns this very moment. Last year, SuperStop USA, a gas station in St. Paul, MN, launched one of our favorite Ez Texting powered mobile marketing campaigns:

SuperStop USA When gas prices are scheduled to go up, SuperStop USA owner Tony Donatell knows in advance. He believed that his customers would make it a point to fill up their tanks at his station if they were alerted in advance of the price increase. What Mr. Donatell needed was a way to quickly reach his customers with this information.

SuperStop USA found a solution with an Ez Texting powered program called Gas Alerts. To attract subscribers, the station deployed Point of Purchase (POP) displays featuring their CTA, ranging from in-store signs at the registers to promotional posters outside at the pumps instructing customers to text GAS to 25827.

Super Stop amassed over 70 subscribers in less than two weeks. They reported a response rate greater than 20% for each text message blast. The program is still going strong a year later.

The following three campaigns were some of 2008s most prominent and successful mobile marketing efforts:

American Idol A few years ago, the producers of American Idol and AT&T teamed up to allow Idol viewers to vote on their favorite contestants via SMS. In 2008, fans voted in record numbers, sending in 78 million text messages. In 2008, AT&T expanded their Idol efforts to include voting reminders, trivia, a TXT-n-Win sweepstakes promising the winner ,000 cash and a trip for two to the Idol series finale in Los Angeles, and contestant ringtones and video clips featuring outrageous audition moments.

President Barack Obamas 2008 Election Campaign Political historians will be studying Barack Obamas historic campaign for decades to come. There is one thing that everyone already agrees upon Obamas New Media team leveraged the web, social networks, and text messaging in unprecedented ways to communicate with supporters, recruit donors, and enhance get-out-the-vote (GOTV) efforts. Famously, the Obama campaign announced their Vice Presidential selection of Joe Biden to opted in subscribers via text message. The message went out to 2.9 million mobile phones. The phone numbers went into the campaign database.

Finally, when Election Day came, supporters received text messages reminding them to vote. This was much more than a nifty way to end a campaign that exploited text messaging so successfully research has found that SMS is more effective than all GOTV methods other than old fashioned door-to-door canvassing. Canvassing may be more effective at turning out votes, than text messaging, but it costs nearly 20x as much per recruited vote.

The American Red Cross The American Red Cross raised 0,000 dollars in 2008 with its Text 2HELP program. The program is activated during major disasters. According to The Wireless Foundation, subscribers of participating wireless carriers can send a text message to “2HELP” (24357) containing the word “GIVE.” A tax-deductible donation will be made to the American Red Cross for disaster relief efforts. Donations will appear on customers’ monthly bills or be debited from a prepaid account balance.

In 2008, the Text 2HELP campaign was advertised across various communications channels, and received its biggest boost when both Presidential candidates called their constituents to action. During the Republican National Convention, Mike Duncan, the chairman of the RNC, asked convention attendants to take out their mobile phones and text in a donation. The Obama campaign leveraged their own text messaging campaign to aid the Red Cross, sending their entire database of subscribers a message asking them to text GIVE to 24537 (2HELP).

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