Bluetooth Advertising Device » mobile marketing

There is no denying that telecommunications is and will continue to be part of the world economy. In fact, companies, such as Wal-mart, Amazon and others, have used telecommunications to build global empires. As technological advancement continues to improve the telecom industry, revenues will continue to rise because of it. Bluetooth is one such advancement. Out of bluetooth connectivity comes bluetooth marketing.

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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Bluetooth Marketing, Proximity Marketing 2Call , Mobile Marketing

Bluetooth Advertising Device — Thu, 10 Sep 2009 22:27:51 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

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2CallSJC

Bluetooth Advertising Device — Thu, 10 Sep 2009 19:12:59 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

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Blue2media

Bluetooth Advertising Device — Thu, 03 Sep 2009 07:52:00 +0000

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

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Blue2media Free Mobile Marketing

Bluetooth Advertising Device — Wed, 26 Aug 2009 02:13:21 +0000

Author: blue2media

Keywords: News proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 9, 2009

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Why Use Proximity Advertising? – by

Bluetooth Advertising Device — Sun, 23 Aug 2009 14:00:05 +0000

Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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What is Proximity Marketing? – by

Bluetooth Advertising Device — Wed, 19 Aug 2009 17:30:32 +0000

So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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The Concept of Bluetooth and Proximity Marketing – by

Bluetooth Advertising Device — Tue, 18 Aug 2009 08:15:34 +0000

DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering.

Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin

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Proximity Marketing: A New Trend – by

Bluetooth Advertising Device — Sun, 16 Aug 2009 05:00:03 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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Estate Agents Real Estate Proximity Marketing by Blue2media

Bluetooth Advertising Device — Sat, 15 Aug 2009 16:59:38 +0000

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Proximity Marketing, Bluetooth Advertising, Mobile Marketing

Bluetooth Advertising Device — Sat, 15 Aug 2009 10:53:58 +0000

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Proximity Marketing, Bluetooth Advertising by Blue2media

Bluetooth Advertising Device — Fri, 14 Aug 2009 21:50:51 +0000

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Renault

Bluetooth Advertising Device — Fri, 14 Aug 2009 18:44:04 +0000

Author: blue2media

Keywords: Renault news latest proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 car

Added: July 9, 2009

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Chinese Restuarant Bluetooth Proximity Marketing Advertising

Bluetooth Advertising Device — Fri, 14 Aug 2009 14:58:09 +0000

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Car Dealership Proximity Marketing Bluetooth Advertising Mazda

Bluetooth Advertising Device — Fri, 14 Aug 2009 09:57:58 +0000

Author: blue2media

Keywords: car dealership car sales auto sales news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 13, 2009

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Tattoo Proximity Marketing Video by Blue2media

Bluetooth Advertising Device — Fri, 14 Aug 2009 09:28:43 +0000

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Barbers Bluetooth Advertising Blue2media

Bluetooth Advertising Device — Fri, 14 Aug 2009 05:55:17 +0000

Author: blue2media

Keywords: Barbers hair dressers stylist hair proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 15, 2009

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Nail Bar Bluetooth Advertising Video

Bluetooth Advertising Device — Fri, 14 Aug 2009 00:52:21 +0000

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

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Proximity Marketing Tutorial Series – by

Bluetooth Advertising Device — Thu, 13 Aug 2009 10:45:11 +0000

On the one hand there are those of you that have your own businesses and are interested in using an sms marketing, proximity marketing, or other mobile marketing method to give your business a competitive edge.

On the other hand, there those of you that are in some form involved within the mobile marketing sector, or the marketing sector in general and need ideas in order to promote this marketing approach to your clients.

Somewhere in the middle, there are those of you interested to start out in the mobile marketing field, but are still exploring the possibilities and still trying to get a feel of the market in order to decide whether to proceed.

The discussions I’ve been having lately with some of you have triggered the idea to write up a small series of articles with ideas about mobile marketing (or proximity marketing in particular – a field I find somewhat more exciting than other now-becoming-ordinary mobile marketing approaches) in a number of different places.

Over the next few weeks I will be putting down the ideas we’ve been discussing in private, and sharing them with everyone else — there’s probably some value there for all of you, whatever your position in the sector.

Stay tuned for the Proximity Marketing Tutorials Series that will be interleaved with other interesting news. However, do bear with me if the news are a bit more sparse over the coming few weeks — work and deadlines will be taking over for a short while.

The articles will cover proximity marketing ideas in the following sectors:

* Cafeterias/Restaurants/Pubs/Clubs/Bars
* Hotels
* Stadiums
* Airports
* Malls
* Public Spaces
* Cinemas

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Proximity Marketing in Hotels via Tutorials – by

Bluetooth Advertising Device — Wed, 12 Aug 2009 02:30:05 +0000

Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task.

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

Bluetooth Advertising Device — Sun, 09 Aug 2009 18:15:24 +0000

Athens International Airport

* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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Proximity Marketing Being Called Spam – by

Bluetooth Advertising Device — Fri, 07 Aug 2009 00:45:07 +0000

Spam, we all know. The e-mails (let alone other forms of messaging, such as SMS) I personally get everyday that can be categorised as spam, are in the hundreds (yes, I do realise there’s some of you out there that get them in the thousands, but this isn’t a contest, right? — and if it is, well I guess I win ). In this category I am only counting e-mails(or messages, in general) which I would have rejected, had I been given the option, and most of which are from an unsolicited use of my e-mail address, that I just cannot be bothered to chase up.

I heard a very interesting definition of ‘Junk Mail’ a few days ago, btw. This definition included, not only the the aforementioned messages, but also messages from people we do know, that simply contain stacks of useless information. An excellent example of this is conversations between a number of parties, which contain a lot of content, but little substance, and could easily have been stripped down to one word / phrase, such as ‘Yes’ or ‘I agree’. This definition was what got me thinking about today’s subject.

We put a lot of work, and invest our hopes, as well as a good deal of money, of course, in our mobile marketing campaigns. This is what makes it all the more important for them to be successful. We’ll also be out of a job if they aren’t, incidentally, so I guess that’s another very good reason.

There are two key points that make a successful campaign:

* provide some value to the end user, so that they want to see your message,

* notify them as to the existence of the service.

Regarding the first point, there is a lot of debate about how to provide value to the end user. There is not just one answer, in my opinion, and the answer in every case is different. This is because we are talking about running a marketing campaign in a physical environment. Well, physical environment are all just different from one another, and thus have distinct requirements. There are some common characteristics between similar physical spaces, that allow us to run the same mobile marketing campaign across all of them, sure. However, in theory, each location can provide slightly different information to the end user, specific to its own unique characteristics. For example, the same campaign may run on every bus stop in a certain town, prefecture, or even country. Ideally, however, it would be much more effective if each single bus stop provided the same content, but slightly altered depending on its location.

In addition, this value depends (perhaps more greatly) on the target audience, and the end users themselves. For each mobile marketing campaign, we must consider:

* who our target audience are,

* why we are trying to reach them,

* what message we are trying to get across,

* what the tone of the message should be,

* what interests our target audience and how that relates to our product,

* and finally what the content of the message itself should be exactly.

The answers to the above questions are more than likely to yield an appealing message or service to our target audience, through which our marketing message will be delivered. The marketing message or advertisement must be weaved into the fabric of the service being provided that has value for the consumer. The more we can accomplish that, the less it will be perceived as an advertisement / marketing message and the consumer will be much more open to it.

Good ads or marketing campaigns always give something to the consumer; whether that’s humour, some education, art, etc. it depends. But if you want the consumers’ attention it doesn’t come easy (though mobile marketing does make it cheap – compared to what you would pay before). You must put the effort and thought into broadcasting your message in such a way that it does not feel like an ad.

Be creative, and put yourself into the shoes of the consumer. They will always appreciate you and your product more.

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Illusions Proximity Marketing Campaign – Blue2media

Bluetooth Advertising Device — Wed, 05 Aug 2009 08:19:30 +0000

Author: blue2media

Keywords: Blue2media Proximity Marketing Bluetooth Advertising Mobile Marketing Video Production Bluetooth Marketing

Added: July 12, 2009

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Proximity Ads in Shopping Malls – by

Bluetooth Advertising Device — Wed, 05 Aug 2009 04:30:09 +0000

In a shopping mall, where the stores are endless, it is important to make your store and the great deals it is offering stand out. When there are numerous businesses in competition with your business, letting the potential customers know what you have to offer can mean the difference between a sale and a sale for your competition.

One of the key reasons a customer doesn’t take advantage of a great deal is simply that they aren’t aware of the great deal. No one wants to pay more for the same exact item, especially with gas prices consistently on the rise and with that the cost of nearly everything going up. Customers have to find savings somewhere, and they will go where they can find it. How can your business show what great deals are offered inside?

Proximity ads can reach anyone standing within a hundred yards of the media content server. If you place the media content server over the entrance, place a poster alerting potential customers of the deals and let the customer do the rest. They accept the ads offered, view your great deals and come inside to potentially take advantage of your great deals.

Your ads can be images, video, animated images, audio clips, business cards and live data feed. Have a great deal on a pair of jeans? Seeing a color picture of the jeans with the great low price you have to offer is much better then having a poster saying “Jeans 14.99.” Seeing the price is great, but actually seeing the jeans can be a deal clincher. A woman looking at a pair of jeans may say, “Wow, those are some really cute jeans and that is a great price.” Seeing the jeans may compel them to go inside and at least look at the jeans. That is the first step in gaining a customer.

If you want to catch the customer right as they come into the mall, you can place your media content server by a main mall entrance. You can also place the media content server in the food court of the mall, where the customers are now relaxed after eating and deciding which way to go and where to head to next. Many times the food court is a meeting place and that can be where the group makes a plan of action. Add a media content server to the food court and let them know you have great deals so they can include your business in their plans.

Ultimately, the more people that know what you have to offer, the more chances you have to draw someone in and make them a customer. With a spontaneous trip to the mall, chances are the potential customers might not have seen any print ads, nor are they coming to your store for any bill boards, radio or TV ads, or mobile marketing ads you might have used. But they can still be reached with proximity ads. After all, they are in the right place at the right time and if they are there to begin with, chances are, they are there to spend money.

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Popularity of Bluetooth Increases – by

Bluetooth Advertising Device — Mon, 03 Aug 2009 19:15:03 +0000

In the world of rapid changing technology, continuously we are bombarded by names such as Bluetooth, wi-fi and TIVO. Technology has become so advance that people only need to press the button for changing the channel and use the technology of Bluetooth and infrared to transform the data.

So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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Blue2media Free Mobile Marketing

Bluetooth Advertising Device — Sun, 02 Aug 2009 10:30:40 +0000

Author: blue2media

Keywords: Blue2media Bluetooth Advertising Free software Download Free Software Download Proximity Marketing

Added: July 9, 2009

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Mobile Marketing New Trend: Proximity Marketing – by

Bluetooth Advertising Device — Wed, 29 Jul 2009 20:30:03 +0000

Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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Mobile Health Care Service – by

Bluetooth Advertising Device — Tue, 28 Jul 2009 15:15:04 +0000

MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers. mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.

“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

“We created categories that can be customized based on whatever the hospital’s needs are.”

…

“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

…

There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

…

Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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Insights into Proximity Marketing – Interview with Mr Antoniadis – by

Bluetooth Advertising Device — Sun, 26 Jul 2009 18:00:03 +0000

* How long has your company been doing what you guys do? Give us a bit of background.

Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

* In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

* You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

* What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

* How do you see proximity marketing in the economic crisis?

I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

* Do your customers prefer opt-in campaigns, or opt-out?

As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

* How do you avoid being thought of as SPAM?

This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

o inform people,
o give them the right to opt-out easily
o and, if the application permits it, provide interactive services.

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Effective SMS Marketing – by

Bluetooth Advertising Device — Wed, 22 Jul 2009 22:30:03 +0000

For any business entity, effective marketing skills are considered as key to success. The marketing is based on image and message, both of which can be delivered in myriad ways. Marketing through text messages are getting more and more popular among the business entities, nowadays. Therefore, it can be said that SMS marketing has become a rage in the field of marketing technology. This technique of marketing is gaining importance over others because the use of mobile phone has become rampant. With the growing popularity of the mobile phones and increasing intensity of competition among business entities, this trend is normal.

In this ‘SMS’ generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp – otherwise it would loose the purpose.

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Cutting Edge Proximity Marketing – by

Bluetooth Advertising Device — Tue, 21 Jul 2009 10:15:03 +0000

A new trend has set in the mobile marketing from the year 2006 with the Bluetooth marketing or proximity marketing. This new technique is becoming highly popular among the en users of mobile phones. With this technology, users can connect their phone between the distances of 20 meters. Users can share data without paying single penny. There are various advantages of Bluetooth marketing which are listed below:

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Business Marketing Via Mobiles – by

Bluetooth Advertising Device — Sat, 18 Jul 2009 18:45:05 +0000

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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Bluetooth Proximity Marketing in Los Angeles Shopping Centres – by

Bluetooth Advertising Device — Fri, 17 Jul 2009 01:30:05 +0000

NEW YORK — Intera Group, Inc. and Macerich([R]) (NYSE:MAC), one of the country’s largest owners, operators and developers of major retail properties, today announced the launch of Intera’s AzureMayan(TM) Bluetooth([R]) Proximity Marketing network at five Macerich regional shopping centers in the greater Los Angeles area. Intera’s network enables advertisers and merchants to deliver special offers and promotions via Bluetooth to patrons’ mobile devices.

This launch includes Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than six million square feet of retail space.

“Mobile marketing is vitally important for reaching consumers today and in the future,” said Scott W. Burchard, senior vice president of business initiatives for Macerich. “It makes perfect sense to partner with Intera to deploy their Bluetooth network as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale.”

Macerich focuses on high-growth, attractive U.S. retail markets. In addition to properties in California, the company’s portfolio includes some of the country’s top-performing shopping centers in Arizona, the New York City metropolitan area and suburban Washington, D.C.

Intera’s AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera’s network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera’s content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks.

“Macerich operates some of the nation’s most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants,” said Kevin Thornton, CEO of Intera. “Intera’s AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience.”

Intera Group is promoting its solutions this week at the National Retail Federation’s 98th Annual Convention and EXPO in New York City, booth number 1637.

About The Macerich Company

Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 86% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the Company’s Web site at www.macerich.com.

About Intera Group, Inc.

Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera’s AzureMayan Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA’s) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California. For more information, visit www.interainc.com.

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Blue2media Free Mobile Marketing

Bluetooth Advertising Device — Thu, 09 Jul 2009 14:43:23 +0000

Author: blue2media

Keywords: Blue2media Bluetooth Advertising Free

Added: July 9, 2009

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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Device — Mon, 22 Jun 2009 08:08:17 +0000

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing – by Etienne Richelle

Bluetooth Advertising Device — Sun, 24 May 2009 18:50:55 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

Alterwave is one of the leading companies in this market.

Article Source: http://EzineArticles.com/?expert=Etienne_Richelle

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Is SMS and Bluetooth Marketing Legal? – by Giorgos Saslis

Bluetooth Advertising Device — Sun, 24 May 2009 18:50:35 +0000

A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis
http://www.mobile-marketing-blog.net/
Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.
Article Source: http://EzineArticles.com/?expert=Giorgos_Saslis

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