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Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Posted: Mar 19, 2010 |Comments: 0
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The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Advertising Device — Mon, 07 Feb 2011 14:35:19 +0000

Bluetooth Marketing , The Future Of Marketing is Here

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Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

www.ad-pods specialise in bluetooth marketing devices called adpods. ad-pods are proximity marketing devices that allow you to send free adverts to mobile phones with bluetooth. true bluetooth advertising with an adpod
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Bulk Sms Marketing – Helping You Send Bulk Promotional Sms

Bluetooth Advertising Device — Mon, 07 Feb 2011 14:35:04 +0000

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Posted: Feb 26, 2010 |Comments: 0
| Views: 320 |

With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?
I can query my samsung guru 2120 and connect thru orginal sw but i cannot connect thru hyperterminal or a sms sender package, please help me with settings
Is there any facility to earn my promotion through internet without any investment

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Understanding Sms Marketing

Bluetooth Advertising Device — Mon, 07 Feb 2011 14:34:53 +0000

Understanding Sms Marketing

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Understanding Sms Marketing

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Posted: Mar 07, 2009 |Comments: 3
| Views: 2,090 |

Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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About the Author:

Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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Hot Bluetooth Peripherals
Bluetooth Headset
A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

Bluetooth GPS
A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

Bluetooth Dongle
A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

Bluetooth Rearview Mirror
A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

Trade Fair
72nd China Electronics Fair
The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

Bluetooth and Short Range Communication – by

Bluetooth Advertising Device — Wed, 23 Sep 2009 18:15:03 +0000

YES! Bluetooth is very much viable for the future to come. One of the prime reasons why forums are pushing the proposal for Bluetooth is that today there is the lack & the need for short-range communication over wireless medium – and mind you an efficient & stable connection that lasts. Comparing solutions available today – there is the infra red technology which does not have good bandwidth capability and also suffers from the problem of range line of sight problems.

The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

I’m not sure what type of car you bought, but here is an example from Audi:

Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

Here is some information on other cars that have the same type of system:

Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
Victor Epand

Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

NEW BLUETOOTH HEADSET for SAMSUNG U600 J600i U900 SOUL

Bluetooth Advertising Device — Tue, 22 Sep 2009 05:22:45 +0000

£11.40 (0 Bid)
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TINY USB BLUETOOTH DONGLE ADAPTER FOR SAMSUNG S8000 JET

Bluetooth Advertising Device — Sun, 20 Sep 2009 09:49:15 +0000

£3.65
End Date: Saturday Sep-19-2009 12:50:46 BST
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NEW IQUA PINK BLUETOOTH HEADSET FOR NOKIA SAMSUNG ETC

Bluetooth Advertising Device — Wed, 16 Sep 2009 11:39:35 +0000

£5.99 (0 Bid)
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Sun, 13 Sep 2009 14:51:46 +0000

£9.85 (0 Bid)
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NEW IQUA PINK BLUETOOTH HEADSET FOR NOKIA SAMSUNG ETC

Bluetooth Advertising Device — Sat, 12 Sep 2009 03:41:18 +0000

£5.99 (0 Bid)
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Samsung 4GB Bluetooth YP-T9 MP3 Player good condition

Bluetooth Advertising Device — Fri, 11 Sep 2009 20:40:27 +0000

£20.20 (8 Bids)
End Date: Friday Sep-11-2009 13:30:53 BST
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New Bluetooth Headset Handsfree for NOKIA SAMSUNG LG

Bluetooth Advertising Device — Fri, 11 Sep 2009 06:53:10 +0000

£10.98 (0 Bid)
End Date: Thursday Sep-10-2009 14:29:15 BST
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Samsung Bluetooth Headset and Charging Holder

Bluetooth Advertising Device — Thu, 03 Sep 2009 06:25:02 +0000

£1.50 (1 Bid)
End Date: Wednesday Sep-02-2009 15:08:24 BST
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Tue, 01 Sep 2009 05:17:49 +0000

£11.20 (0 Bid)
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Samsung WEP410 Bluetooth Wireless Headset

Bluetooth Advertising Device — Sat, 29 Aug 2009 07:27:34 +0000

SAMSUNG’s WEP410 Bluetooth Headset has powerful features and an innovative design. Wear the SAMSUNG WEP410 Bluetooth headset and keep communicating. Features include up to 4 hours of talk time, up to 70 hours of standby time, and weighs only 7.4 grams. Package includes, Headset, Travel Charger, extra ear tips, and user guide. Compatible with SAMSUNG and other non-SAMSUNG Bluetooth enabled phones.

Samsung WEP 301 Bluetooth Headset (Silver)

Bluetooth Advertising Device — Thu, 27 Aug 2009 13:43:13 +0000

The WEP301 is one of the newest additions to the SAMSUNG Bluetooth family. The WEP301 features a simple yet robust design that compliments any style and includes 6 interchangeable fashion skins. Features include up to 5 hours of talk time and up to 80 hours standby time and weighs only 8.7 grams. Package includes Silver WEP300 Headset, Travel Adapter, 2 ear piece covers, removable ear hook, 6 skins, and User Manual. The WEP301 is compatible with SAMSUNG and other non-SAMSUNG Bluetooth enabled phones utilizing Bluetooth v2.0

BLUETOOTH Handsfree Car Kit for Samsung SGH-S8300 Tocco

Bluetooth Advertising Device — Tue, 25 Aug 2009 19:59:36 +0000

£12.07 (0 Bid)
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mini-BlueTooth USB Dongle for /Samsung SGH-i7500-Galaxy

Bluetooth Advertising Device — Sun, 23 Aug 2009 22:01:41 +0000

£3.56 (0 Bid)
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Fri, 21 Aug 2009 17:44:33 +0000

£11.20 (0 Bid)
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mini-BlueTooth USB Dongle for /AT&T Samsung SGH-A777

Bluetooth Advertising Device — Wed, 19 Aug 2009 19:49:40 +0000

£3.56 (0 Bid)
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Bluetooth Headset for Samsung Nokia LG Mobile Phone #5

Bluetooth Advertising Device — Thu, 13 Aug 2009 13:14:16 +0000

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End Date: Wednesday Aug-12-2009 17:37:47 BST
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New Wep200 Wireless Bluetooth Headset for Samsung phone

Bluetooth Advertising Device — Thu, 13 Aug 2009 00:45:58 +0000

£6.36 (8 Bids)
End Date: Wednesday Aug-12-2009 17:37:00 BST
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Sun, 09 Aug 2009 23:28:02 +0000

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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Tue, 04 Aug 2009 03:29:04 +0000

£11.20 (0 Bid)
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Car Charger for Samsung Bluetooth Headset

Bluetooth Advertising Device — Sun, 02 Aug 2009 23:50:47 +0000

Never miss another call because your Samsung Bluetooth headset is not charged
Cell phone accessory is lightweight and provides easy storage and portability
Telephone accessory is equipped with the IC chip to prevent overcharging and overheating
Plug the charger into the cigarette lighter socket in your car and your headset will charge fully in an hour
Durable and rugged design that is built to last
Charger coil cord extends to 8 feet

NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Fri, 31 Jul 2009 09:54:08 +0000

£11.20 (0 Bid)
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Thu, 30 Jul 2009 17:04:46 +0000

£11.20 (0 Bid)
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NEW BLUETOOTH HEADSET for SAMSUNG U600 J600i U900 SOUL

Bluetooth Advertising Device — Tue, 28 Jul 2009 11:31:23 +0000

£11.40 (0 Bid)
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Samsung WEP200 Black Bluetooth Headset (Refurbished)

Bluetooth Advertising Device — Mon, 06 Jul 2009 11:26:13 +0000

Enjoy hands-free conversation with Samsung’s Black WEP200 Bluetooth headset
Samsung Black WEP200 brings Bluetooth to your ear like no other
Talk for hours with cell phone accessory’s ergonomically stylish design
Soft as a sigh, light as an undertone, slim as a murmur and as mobile as you are
Compatible with Samsung and other non-Samsung Bluetooth enabled phones
Voice dialing for hands-free communication
One-touch volume up/down, call rejecting and call waiting
Up to 4 hours talk time and 70 hours standby
Compliant with Bluetooth v2.0 devices
Includes 20-pin charging case and travel charger

Samsung Bluetooth Headset WEP301

Bluetooth Advertising Device — Sun, 05 Jul 2009 20:44:34 +0000

Enjoy hands free conversation with Samsung Black WEP301 Bluetooth headset
Soft, light and slim and as mobile as you are
Bluetooth provides superior sound quality for your cell phone
Sleek, sophisticated design integrated with the latest technology
Delivers crisp, clear communication
Wear the headset in ear / over ear for best comfort
Features

Talk / Standby Time: Up to 5 / 80 hrs
Weighs under 8.7g
Bluetooth v2.0
Controls various calling features with the push of a button (last number redialing / voice dialing / call rejecting / call waiting etc.)

Package Includes

WEP301 Bluetooth Headset
Travel Charger Adaptor
Detachable ergonomic earhook
6 different skins
User Manual

Color: Black
Brand: OEM / Samsung
OEM Part #: WEP301
Accessory ONLY
Compatible with:
All Bluetooth compliant devices

Samsung Bluetooth Headset (Refurbished)

Bluetooth Advertising Device — Sun, 05 Jul 2009 04:41:46 +0000

Bluetooth headset provides wireless voice connection and a stylish design
Universally compatible with all Bluetooth enabled-phones, PDAs and other devices
Headset offers excellent audio quality, small size and ergonomic comfort
Purchase includes a free car charger
Bluetooth 2.0 compatibility for faster connections, better audio quality, adaptive frequency hopping and improved interference rejection
Compatible with Bluetooth 1.2 and 1.1 devices
Bluetooth Class 2 wireless connection to compatible phone up to 30 feet away
LED light indicator that shows status of headset
Multi-function button to control several functions
Voice dialing
Call reject
Call waiting
Integrated volume up/down control
Up to 6 hours of talk time or 110 hours of standby time
Available in black color option
Headset measures 3 inches long x 1 inch high x 1 inch deep

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Device — Mon, 29 Jun 2009 17:55:34 +0000

£11.20 (0 Bid)
End Date: Monday Jun-29-2009 14:54:42 BST
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Samsung WEP500 Bluetooth Headset

Bluetooth Advertising Device — Wed, 24 Jun 2009 20:19:46 +0000

Samsung’s WEP500 Bluetooth has both powerful call processing features and an innovative design
Headset lets you enjoy hands-free communication
Cell phone accessory offers advanced noise reduction technology
Quarter sized, and only 7.7 mm thick
Weighs less than 9 grams
In-Ear speaker is gently held in-place with Samsung’s unique, flexible, ear-duct comfortable earpieces
The Samsung WEP500 Bluetooth offers the latest Bluetooth technologies
Revolutionary echo cancellation performance, utilizing dual microphones
Call processing functions are easily handled via the multiple ergonomic buttons
Voice-dialing, last number redial, and all the standard functions are compatible
The Samsung WEP500 has continuous talk time of up to 3.5 hrs OR standby time of up to 80 hours, before recharging from the included Desktop Travel Charger and Carry Case
Bluetooth Hands-free profile(HF) and Headset profile (HSP) are supported on this Bluetooth version 2.0, class 2 device for fast, secure connectivity up to 30 feet away
1.5 inches wide x 1 inch high x 1 inch deep

Samsung WEP410 Bluetooth Headset

Bluetooth Advertising Device — Tue, 23 Jun 2009 00:11:21 +0000

Samsung’s WEP410 Bluetooth headset has powerful features and an innovative design
Wear the Samsung WEP410 Bluetooth headset and keep communicating
Headset offers up to 4 hours of talk time, up to 70 hours of standby time
Weighs only 7.4 grams
Package includes headset, travel charger, extra ear tips, and user guide
Compatible with Samsung and other non-Samsung Bluetooth enabled phones

Samsung WEP180 Bluetooth Headset

Bluetooth Advertising Device — Mon, 22 Jun 2009 01:24:33 +0000

This Bluetooth headset provides wireless voice connection and a stylish design
Universally compatible with all Bluetooth enabled-phones, PDAs and other devices
Headset offers excellent audio quality, small size and ergonomic comfort
Bluetooth 2.0 compatibility for faster connections, better audio quality, adaptive frequency hopping and improved interference rejection
Compatible with Bluetooth 1.2 and 1.1 devices
Bluetooth Class 2 wireless connection to compatible phone up to 30 feet away
LED light indicator that shows status of headset
Multi-function button to control several functions
Voice dialing
Call reject
Call waiting
Integrated volume up/down control
Up to 6 hours of talk time or 110 hours of standby time

Samsung Eternity a867 Phone, Black (ATT)

Bluetooth Advertising Device — Sun, 21 Jun 2009 22:39:49 +0000

The multimedia-rich Samsung Eternity for ATT provides one-touch access to ATT Mobile TV and a full-touch QWERTY keypad access via its large, vivid 3.2-inch touchscreen. With ATT’s Mobile TV offering, you can watch TV-quality programming from Comedy Central, ESPN, Fox, NBC, and more. This quad-band GSM phone also runs on ATT’s dual-band HSDPA/UMTS high-speed 3G network, making it easy to download music purchased from ATT Mobile Music. This GPS-enabled phone is compatible with the ATT Navigator service for turn-by-turn directions as well as its Video Share service, which enables you to send video of yourself to another compatible phone while making a voice call. Other features include Samsung’s intuitive TouchWiz interface, a 3.2-megapixel camera, Bluetooth for handsfree communication and stereo music streaming, MicroSD memory expansion to 8 GB, access to personal email and instant messaging, and up to 5 hours of talk time.

The touchscreen-enabled Samsung Eternity offers one-touch access to ATT Mobile TV and a full-touch QWERTY keypad.

ATT Service
This ATT phone can handle high-speed data connectivity via ATT’s 3G mobile broadband data network, which is available in most major metropolitan areas. The ATT 3G network uses the dual-band UMTS 850/1900 MHz network, which provides download speeds ranging from 700 Kbps to 1.7 Mbps, and upload speeds ranging from 500 Kbps to 1.2 Mbps. This makes it possible to enjoy a variety of feature-rich wireless multimedia services, and it gives you the advantage of offering simultaneous voice and data services.

In areas where the 3G network is not available, you’ll continue to receive service on the ATT EDGE network, which offers availability in more than 13,000 US cities and along some 40,000 miles of major highways. Providing average data speeds between 75-135Kbps, it’s fast enough to support a wide range of advanced data services, including video and music clips, full picture and video messaging, high-speed color Internet access, and email on the go. You’ll also enjoy quad-band GSM connectivity, which allows you to make calls in more than 190 countries and access data applications in the more than 135 countries where ATT offers international data roaming.

With 3G connectivity, you’ll be able to access ATT’s Video Share service, which enables you to send a live, one-way video stream to another compatible phone during a standard voice call. The service also allows you to switch the direction of the video stream during the same phone call. (Customers must be in an area served by the company’s 3G network and have a Video Share-enabled phone.) A majority of users in the architecture, engineering and construction industries rated the ability to share live video through Video Share highly, according to research commissioned by ATT. Video Share lets you see progress on a job site or review the day’s work without having to drive from an office or other site to do so.

You can take advantage of the ATT Navigator GPS software and service, a full-featured premium navigation application that includes audible turn-by-turn directions, real-time traffic updates and re-routing options, and 3D moving maps (additional charges applicable). ATT Navigator offers several other features to make your commute more enjoyable and reliable, including mobile access to Yellowpages.com. Additionally, ATT Navigator is the only mobile phone-based GPS service that provides integrated speech recognition for address entry and points of interest search.

With 3G connectivity, you’ll be able to access ATT’s Cellular Video (CV) service and the Internet while on the go. Cellular Video features content from CNN, The Weather Channel, iFilm, Comedy Central and exclusive premium content from HBO and much more. And you get access to ATT Mobile Music, which enables you to buy tracks while on the, access the Napster and eMusic subscription music services, stream music video, discover what’s playing with Music ID song-recognition software, and find out what’s hot with The Buzz music news portal. (A MEdia Max subscription bundle is recommended for accessing ATT’s Internet, video, and music services.)

The phone has a built-in web browser for MEdia Net downloads and mobile web browsing. ATT’s MEdia Net service enables you to receive and send emails, read news headlines, get weather updates, download games and ringtones, and more.

ATT Mobile TV
ATT Mobile TV with FLO is a revolutionary video service that delivers full-length television content and sporting events from top networks to your phone while you’re on the go. Joining with MediaFLO USA’s award-winning FLO TV service, ATT Mobile TV with FLO provides an intuitive program guide that makes it easy to flip from one channel to the next. The service includes more than 150 simulcast and/or time-shifted programs, as well as live sports events, from CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon. Additionally, the Mobile TV service includes two channels exclusive to ATT users:

PIX, from Sony Pictures Television, offers a variety of contemporary films, including comedies, cult classics, action films and family favorites from the studio’s vast library.
CNN Mobile Live provides users with access to 24 hours of breaking news with live streaming anchored coverage from CNN.com Live as well as CNN’s most popular programs, including American Morning, Lou Dobbs Tonight, CNN Election Center, Larry King Live, Anderson Cooper 360, and CNN International.

ATT provides several packages for accessing Mobile TV, and it offers parental controls that provide content filtering and purchase blocking on your phone so that you can restrict access to content that may be inappropriate for younger viewers.

It’s packed with a 3.2-megapixel camera, Bluetooth stereo music streaming, and MicroSD expansion up to 8 GB.

Phone Features
An attractive black and chrome device with a large, vivid 3.2-inch touchscreen, the Eternity features three dedicated keys–call, end call and back–on the front of the device under the touch screen. It has an accelerometer that automatically detects motion and the orientation of the device, allowing for autorotation of the display, motion sensing games and photo scrolling by tilting the device. It also has haptic support, enhancing your sensory connection with the phone and providing subtle vibrations that confirm your selections.

The Eternity also provides quick and easy access to a your favorite features through Samsung’s innovative TouchWiz user interface, which has specially designed widgets to customize and personalize your phone. The quick and simple drag-and-drop feature provides instant access to your favorite functions, such as the clock, music player, instant messaging photos, and ATT Mobile TV–all from the home screen.

The Eternitiy has an internal 200 MB memory that is shared between the address book, MP3 player, and camera, and it’s expandable via optional MicroSD memory cards up to 8 GB in size. The internal phonebook can store up to 1000 contact entries, with support for caller groups, photo/ringer ID, and 8 one-touch dialing numbers. It also displays the last 30 outgoing/incoming/missed numbers.

Handsfree communication is easy thanks to the integrated speakerphone. This phone also provides Bluetooth wireless connectivity (version 2.0), and includes profiles for communication headset, handsfree car kits, and file transfer. With the A2DP Bluetooth profile, you can stream your music to a pair of compatible Bluetooth stereo headphones. You can connect your laptop (either via Bluetooth or wired USB) and enjoy dial-up networking–surf the Internet, send email, and access files from a server.

The 3.2-megapixel camera can shoot still photos up to 2048 x 1536 pixels in resolution–great for creating 8 x 10-inch prints. It also features a 3x digital zoom, multi-shot capability (up to 9), brightness adjustment, and self-timer with three settings. You an also capture up to 60 minutes of video.

The 6650 offers a full range of email, text, and multimedia messaging options. It includes support for mobile email services such as AOL, Yahoo!, and Windows Live. You can also keep up with your instant messaging buddies using the built-in IM application that connects to those same services. T9 text entry, a technology that makes it easier for entering text on handsets, is built into the unit–a plus for mobile email and text messaging users.

Other features include:

Organizer tools: Calendar, tasks, memo, calculator, converter, world clock
72-chord polyphonic and MP3 ringtones
Vibrating alert
Multi-lingual text display (English, French, Spanish)
USB connectivity
Bluetooth version 2.0 with the following profiles: A2DP (stereo music streaming), AVRC (remote control), HFP (hands-free car kits), HSP (communication headsets), BPP (basic printing profile for text, email), DUN (dial-up networking), FTP (file transfer), OPP (object push for business cards, calendar items, and pictures), SPP (serial port profile)

Vital Statistics
The Samsung Eternity weighs 3.88 ounces and measures 4.3 x 2.2 x 0.5 inches. Its 1300 mAh lithium-ion battery is rated at up to 5 hours of talk time, and up to 240 hours (10 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies as well as ATT’s 850/1900 MHz UMTS/HSDPA 3G frequencies.

Samsung WEP180 Bluetooth Headset

Bluetooth Advertising Device — Sun, 21 Jun 2009 16:46:04 +0000

brulliThis Bluetooth headset provides wireless voice connection and a stylish designliUniversally compatible with all Bluetooth enabled-phones, PDAs and other devicesliHeadset offers excellent audio quality, small size and ergonomic comfortliBluetooth 2.0 compatibility for faster connections, better audio quality, adaptive frequency hopping and improved interference rejection liCompatible with Bluetooth 1.2 and 1.1 devices liBluetooth Class 2 wireless connection to compatible phone up to 30 feet away liLED light indicator that shows status of headset liMulti-function button to control several functions liVoice dialing liCall reject liCall waiting liIntegrated volume up/down control liUp to 6 hours of talk time or 110 hours of standby time /ul